In perhaps one of the most bizarre marketing schemes in the history of reality television, commercials have been airing on the TLC Network advertising the returning “smells” of Honey Boo Boo and her clan. TLC’s new “watch & sniff” gimmick has been washing over television screens around the nation. Alana Thompson and family will return for a second season of their surprise hit reality television show, Here Comes Honey Boo Boo. This eccentric seven-year-old and her outrageous family will soon be back on television screens, smells and all. In the realm of bad reality television shows, Here Comes Honey Boo Boo is one of the few that actually deserves a second season.
One of Peku’s writers reviewed the first season of Here Comes Honey Boo Boo in 2012. However, season two will bring some different offerings to reality television. TLC will actually be implementing a “watch and sniff” episode of the hit reality show during the season premiere on July 17. The network will actually be distributing over 10 million Watch & Sniff cards,that feature six scents, in both People and US magazines. Viewers can pick up their copy of the magazine and receive the cards, which feature a number to alert viewers when in the show to scratch the patch to match up to the action on the screen. This is slightly troubling, as Mama June, the matriarch of the Honey Boo Boo household once proclaimed that “farting 12-15 times a day can help you lose weight.” The types of scents have not been released, but one can only assume that some of the scents will be of the unsavory variety.
According to TLC general manager Amy Winter, “the family loves coming up with crazy games and hijinks, so now our audience gets to play along with one.” The inspiration for this groundbreaking “smell-o-vision” seems to have gotten its roots in the family’s love of everything gross and comedic. Honey Boo Boo, her parents, June “mama” and Mike “sugar bear,” and sisters will naturally be getting into some crazy adventures in season two. Some of the previews revealed that butter-rolling, tap-dancing, and wrestling are all in store for little Alana, while mama and sugar bear’s marriage ceremony will surely cap off the second season.
Even though the premise and characters of Here Comes Honey Boo Boo can easily ignite cynicism and doubt as to the comedy of the show, Alana and her family managed to entertain an average of 2.3 million viewers last season. This is actually higher than the Republican National Convention’s viewership last fall. America seems to have fallen in love with the Honey Boo Boo clan and all of their ridiculous hijinks. The addition of smell-o-vision is a good indication that season two will not disappoint. Be sure to watch Here Comes Honey Boo Boo’s season two premiere tonight, Wednesday, July 17 on the TLC Network.